| (a) | Striving towards excellent client service to all guests. |
| (b) | Achieving maximum occupancy through sound marketing and administrative management of booking system. |
| (c) | Marketing Namibia and Southern Africa as a unique tourism destination. |
| (d) | Managing the day to day operations of the Lodge in an eco-friendly manner to preserve the natural resources of the area. |
| (e) | Preserving and maintaining the national tourist attractions through eco-friendly tourism. |
| (f) | Striving for the upliftment of the staff and community by job creation, training, housing and social events. |
